1977 | Audacious and controlled French watch brand

The 1977 brand

A French watch brand

Our 1977 watches celebrate French audacity and know-how. Their refined aesthetic, combined with components chosen for their robustness and reliability, highlights the brand's originality. With 904L steel cases, a movement signed France Ebauches, and a quote engraved on the back of our watches, every detail reflects our commitment to excellence.

We offer an audacious alternative to the major watchmaking houses, for people looking for a unique watch, imbued with character and meaning.

2026 Collection

“L'avenir est une porte, le passé en est la clé”

A project born from a family adventure

A true family adventure, 1977 was born from the passion and know-how of the Pierre Lannier brand Pierre Lannier. Imagined by Pierre Burgun and brought to life by his daughter Laura, 1977 is part of a lineage of three generations of watchmakers. At the crossroads of heritage and an audacious vision, 1977 is embarking on a new era of French-style freedom and innovation.

A committed brand

"Origine France Garantie" Certification

Fervent defenders of French watchmaking know-how, all our timepieces are certified “Origine France Garantie”. This distinction testifies to our commitment to producing watches that are as French as possible.

Origine France Garantie Certification

A local and Alsatian company

Our 1977 watchmaking workshop, based in an Alsatian village, testifies to our attachment to our roots. Every creation is conceived, designed, and assembled there with rigor.

The choice of a French movement

Committed to perpetuating the French watchmaking industry, we have chosen to equip all our 1977 watches with a 100% French movement from the France Ebauches manufacture.

France Ebauches Movement

Ambassadors of French know-how

Our young French watch brand 1977 is proud to be able to contribute to maintaining the watchmaking tradition.

Every detail is meticulously conceived by our creative designers and carefully crafted by our artisans. From hand-patinated leather straps to the French automatic movement from France Ebauches, each of our watches is equipped with noble materials and components.